I would've given a years salary to be in on the ad agency's pitch meeting.
"Okay so we're going to have daytime fireworks but using paint instead punctuated by classical music with a spooky-ass clown running around wildly as the true personification of hue-addled jubilation. Work with me people! This'll be spectacular! If you don't sign-off on this, you're all a bunch of myopic philistines!"