On a recent episode of Wine Library TV, Gary Vaynerchuk offhandedly coined the term "Wine Nerd Nation". It doesn't take a genius nor a devotee of Vaynerchuk's online marketing hustle to realize that that's a kickass domain. So...we bought it! Ha! We win. And, we pointed it to our hilarious Cerebral Itch wine labels.
That my friends, is "Smurfing" it up and "doing damage" between 7 and 2.